Identity Launches is the place to showcase your project to the TON ecosystem. Whether you're shipping a DeFi protocol, a Telegram Mini App, or a developer tool, this guide covers each step: preparing your listing, submitting it, and making the most of launch week.
1. What is Launches?
Launches is Identity's product discovery platform. We group projects into weekly cohorts. Each Monday a new batch of approved launches goes live and competes for community attention throughout the week.
How it works at a glance:
- You submit your project with a name, tagline, description, visuals, and links.
- Our team reviews the submission and schedules it for a launch week.
- During launch week the community votes with claps and leaves comments.
- At the end of the week, top projects earn badges and visibility on the winners board.
2. Is It Right for You?
Launches is designed for projects that are part of, or built on top of, the TON ecosystem. Good fits include:
- Wallets, DEXes, DeFi protocols, and staking services
- Telegram Mini Apps and bots
- NFT platforms and marketplaces
- Developer tools, SDKs, and infrastructure
- Analytics dashboards and explorers
- Games and GameFi projects
- AI agents and productivity tools
- DAOs, social platforms, and payment solutions
Your project doesn't have to be brand-new. Major updates, pivots, and re-launches are welcome too. The key requirement is a meaningful connection to the TON ecosystem.
2.1 Who Can Launch?
Anyone with an Identity account can create and submit a launch. There is no minimum reputation score required. Sign in, open New Launch, and start filling out your listing.
3. Preparing Your Launch
A well-prepared listing stands out. Gather these before hitting submit.
3.1 Name & Tagline
- Name: your project's name, up to 60 characters. Keep it clear and recognizable.
- Tagline: a one-liner that explains what you do, up to 120 characters. Focus on the value you deliver.
3.2 Description
Up to 5,000 characters to tell your story. The description supports Markdown, so you can use headings, bold text, lists, links, and other formatting to make it easy to read. Explain what the project does, why it matters, and what makes it unique. Consider covering:
- The problem you solve
- Key features and how they work
- What stage the product is at (beta, live, etc.)
- Any notable traction or partnerships
3.3 Logo
Upload a square, high-resolution logo. This is the first thing people see in the launch list, so make it crisp and recognizable. PNG or JPG, ideally at least 256×256px.
3.4 Screenshots
You can upload up to 5 screenshots showcasing your product. Show real UI: actual screens build more trust than polished graphics. Screenshots help voters understand what they're supporting. Use PNG or JPG, ideally 1270×760 px (landscape, 5:3 ratio) for the best display across devices.
3.5 Video
You can also provide a video URL (e.g. a YouTube demo). A short walkthrough boosts engagement and helps the community understand your product.
3.6 Topics
Choose up to 3 topics that best describe your project. We group topics as follows:
- TON: Wallets, DEX, DeFi, Staking, Bridges, NFT, Telegram Mini Apps, Launchpad, TON Utilities
- Games: Games, GameFi
- Tools & Infra: Developer Tools, Infrastructure, Analytics, Security & Audit, Explorers
- Social & Commerce: Social, Marketplace, Shopping, Payments, DAO
- General: AI, Agents, Productivity, Education, Open Source, RWA
3.7 Links
Add as many links as relevant so voters can explore your project:
- Launch Button: the most important link you'll set. This becomes the primary "Launch" button on your page, the one visitors click to open your app, bot, or product. Make sure it points to the best entry point for new users (e.g. your Telegram Mini App, web app, or landing page).
- Website: your main site
- GitHub: source code or repository
- Telegram: community channel or group
- Telegram Mini App: direct link to your TMA
- Social: X (Twitter), Instagram, LinkedIn, YouTube
3.8 Makers
Add team members who have Identity accounts as makers. Makers appear on the launch page and can pin comments, which helps you engage with the community. You can add up to 10 makers.
4. Submitting Your Launch
Open New Launch to create your listing. You have two options when saving:
- Save as Draft: save your progress and come back later. Drafts are only visible to you and can be edited at any time.
- Submit: send your launch to the moderation queue. Our team will review it and either approve, request changes, or schedule it for a launch week.
4.1 Preferred Launch Week
You can optionally select a preferred launch week (any upcoming Monday). If you don't specify one, the team will schedule it for the next available slot. Planning around your own marketing calendar or product milestones is encouraged.
4.2 Moderation
After submission your launch enters Pending status. Our moderation team checks for quality, relevance to the TON ecosystem, and completeness. Expect a review within 3–5 business days. If something needs adjustment you'll receive a rejection reason and can edit and re-submit. Approved launches move to Scheduled status.
4.3 Editing After Submission
You can edit your launch at any stage. While your launch is in Draft, Pending, Rejected, or Scheduled status, all fields are editable. Once your launch goes Live or is Completed, you can still update the description, screenshots, video, and makers, but the name, tagline, logo, topics, and links are locked in.
5. Launch Week
Every launch week runs Monday through Sunday. On Monday morning, all scheduled launches for that week go live at once.
During launch week:
- Your project appears on the main Launches page and in topic feeds.
- Community members can vote with claps and leave comments.
- Makers can respond to comments and pin an important one (e.g. a "maker comment" introducing the project).
- The system recalculates rankings in real time based on claps received during the week.
On Sunday the week closes. Final rankings are calculated and badges are awarded to the top performers.
6. Claps & Voting
Claps are the primary voting mechanism. Every Identity user gets a weekly clap budget that they can distribute across any live launches.
- The size of your budget depends on your reputation tier. Users with higher Identity scores get more claps to allocate.
- You can give multiple claps to a single project, or spread them across several.
- Makers cannot clap for their own launches.
- Only claps received during launch week count toward the weekly ranking.
This reputation-weighted system ensures that votes from established, verified community members carry more weight, which reduces spam and artificial boosting.
7. After Your Launch
Once your launch week ends, your project moves to Completed status.
7.1 Badges
Top-ranked projects of the week earn permanent badges displayed on both the launch card and detail page:
- #1 Launch of the Week: the highest-voted project
- #2 and #3: runners-up
- Top 5: awarded to projects finishing in 4th and 5th place
These badges are permanent markers of community recognition and stay on your launch page forever.
7.2 What Stays
- Winners board: we feature weekly winners on the winners page for long-term visibility.
- Comments: your launch page stays accessible. Users can still browse, read comments, and visit your links.
- Clap count: total lifetime claps keep accumulating even after the launch week ends.
7.3 Re-launching
Want to launch again with a major update or pivot? You can create a new launch at any time. There is no limit on how many launches a project or team can submit. Each launch is treated as a separate entry with its own page, claps, and ranking. Just make sure the update is substantial enough to stand on its own.
8. Tips for Success
Based on what we've seen work well for top-performing launches:
- Prepare a maker comment. Write a thoughtful first comment as a maker explaining why you built the project and what makes it special. Pin it so it's the first thing visitors see.
- Use real screenshots. Actual product UI builds more trust than polished marketing graphics.
- Tell a story in your description. Explain the problem, your approach, and why the TON community should care.
- Spread the word. Share your launch link on Telegram, X, and other channels on launch day. The more organic traffic, the better your chances.
- Engage with comments. Respond to questions and feedback during launch week. Active makers show the community you care.
- Pick the right week. Avoid weeks with major ecosystem events unless your project ties into them. A less crowded week can mean more attention for your project.
- Complete your Identity profile. A verified profile with connected accounts (GitHub, Telegram, wallet) builds credibility for both you and your project.
9. FAQ
My launch was rejected. What do I do?
Check the rejection reason on your launch page or in the edit view. Update the listing to address the feedback, then hit Re-submit. There is no penalty for re-submitting. The review process starts fresh.
I missed my preferred launch week.
If your preferred week has passed and your launch is still in Scheduled status, it will be placed into the next available week. You can also edit the preferred week field before the launch goes live.
Can I delete my launch?
Yes. As the owner you can delete your launch at any time from the launch detail page. This action is permanent and cannot be undone.
Can I submit multiple launches at the same time?
Yes. Each launch is a separate entry. You can have several in different stages (draft, pending, scheduled) at the same time.
Why am I not getting claps?
Claps are only possible while your launch is in Live status (during launch week). Make sure to drive traffic to your launch page during that window. If your launch is scheduled but not yet live, clapping is not available yet.
Is it free?
Yes. Launching on Identity is free. There are no paid tiers, no promoted placements, and no fees.
How does the ranking work?
Weekly ranking is based on the number of claps received during launch week. Because clap budgets are tied to reputation tiers, votes from established community members carry more weight. Rankings update in real time throughout the week. The exact weighting formula is not disclosed to prevent gaming.
Why launch on Identity?
Identity is the go-to reputation layer for the TON ecosystem. Launching here puts your project in front of an engaged audience of builders, investors, and early adopters who are active in TON. You also get lasting visibility through badges, the winners board, and your launch page, which stays live after the week ends.
Can someone else submit my project?
Only the person who creates the launch is listed as the submitter. However, you can add any team member with an Identity account as a maker. Makers get full visibility on the page and can pin comments. If someone else submitted your project by mistake, contact us and we'll sort it out.
I suspect spam or fake claps on a competing launch.
The reputation-weighted clap system is designed to minimize this. If you still believe something is off, reach out to us. Our moderation team investigates reports and can take action on abusive behavior.